Conveniently, this Joma is only a few hundred meters from the office. So it's really easy to duck down for a coffee and a snack. It's also well placed to drop in on the way home from town if need be.
But, mainly, it's another Joma in Hanoi. With Joma, the brand carries certain expectations. All of them are met in this venue. Good food, good drinks, warm staff who know what they're doing, nice premises, decent wifi and consistency. Above all else, I value consistency at a cafe. Joma gets it right.
Plus, Joma does fantastic lunch deliveries. Our office uses them several times a week. It's cheap, efficient and always on time.
In my view, Joma meets it's aims by not trying to be 'high end' but trying to deliver a good quality and consistent cafe experience.
Great stuff and a recommended cafe in Ba Dinh.