My review was deleted for the Word so I will write again.
Please have the balls to write advert on the top of your fluff articles where you are paid to go somewhere and review it. Please get some original articles and maybe an original format "AsiaLife", the paper is so nice I wish the actual articles could compare.
The Word was delivered to my workplace for the first two issues, but then stopped. I've never managed to find it since.
I have checked their distribution listing, which includes every single expat hang-out in Hanoi. I find myself at most of these places frequently, but I've never actually found the magazine.
Presumably the only way to sell advertising space is on the basis of distribution, so it seems a bit of an oversight to, you know, not actually distribute.
Are there neutral people who really feel this rag is competent? It's very Vietnamese in that it copies sections (exactly, as in 'talk of the town'--new yorker)of famous rags, paraphrases the NH, and has its own cheerleaders writing rave reviews. In step with the 'so bad it's good' philosophy (like old Bollywood movies), the word had the gonads to run an infomercial about losing weight which included the staff's mates, none of which were worth looking at anyway. Never witty and always overly 'positive', the word is another version of the 'happy news' we get here. The photography and layout are quite good which reminds me of toddlers playing grown-ups with their parents' Sunday bests.